Rucker Investments Continues to Invest in the Growth of Flow Hydration
Rucker Investments is proud to support the next phase of growth for Flow Hydration, the premium mineral spring water brand known for its naturally occurring minerals and electrolytes, naturally alkaline water, and distinctive plant-based packaging.
Since Rucker Investments assumed sole ownership of the Flow brand in December 2025, Flow has continued to build its commercial organization and expand its presence across North America. The company is taking a focused approach to growth, with increased investment in U.S. distribution, retail partnerships, e-commerce, foodservice, and market-by-market retail execution.
A key part of Flow’s growth strategy is the continued expansion of Flow Sparkling, bringing Flow’s mineral spring water into the growing sparkling hydration category with carbonation and a range of flavors. The platform provides new opportunities to reach consumers across additional occasions while giving retail partners another way to grow the Flow brand.
Flow has also brought back its 330ml format and continues to evaluate new formats, flavors, and partnerships as it works to make the brand available to more consumers across North America.
As a family office focused on long-term ownership, Rucker Investments is committed to investing in Flow’s people, products, customer partnerships, and commercial capabilities to build a larger and more enduring North American hydration business.
Read the full announcement on EIN Presswire: Flow Hydration Enters New Phase of Growth Under Rucker Investments